Sony Music chose to tie up with Gaana to stage a “live album launch” for Punjabi and Hindi rapper Badshah, whose Bollywood work has made him arguably the most recognisable hip-hop act in the country, so they could reach the largest number of people possible, said Mehta. Also key has been the Tencent-led $115m funding round that Gaana raised in February 2018. The Times of India Group is Gaana’s parent company, with a portfolio of other newspapers, magazines, websites and television channels in various languages. “Every time you opened the Times Of India app, it had below ‘you can listen to this song on Gaana’,” said Mehta. Gaana, he said, covered multiple “consumer touch points” including “YouTube pre-roll ” and the app of the country’s most read English-language newspaper The Times of India. “Wynk on top, followed by Saavn.” But today, Mehta says that Gaana is “the undisputed number one”.Īccording to Mehta, part of the secret of Gaana’s success has been “aggressive customer acquisition” through “sponsorships and spots in the biggest, most costliest properties” such as the broadcasts of cricket matches between India and Australia and India and England, and events such as music festivals, coupled with strategic digital marketing. “A year and a half back, Gaana used to be number three in terms of revenue for most labels,” said Mehta. “We are by far the biggest if you look at Punjabi music consumption, which has grown manifold in the last two years,” he said.īut it’s the other two factors that Agarwal mentioned, that of making sure that Gaana has a strong “brand recall” and that it offers a seamless “product experience” through “a very, very simple, easy-to-use interface” that have given it the edge over the competition, according to Jay Mehta, the director of digital business at Sony Music India. How did Gaana reach its current status? In an interview with Music Ally, Agarwal said the service benefited from “the penetration of data and people coming online” – which can partly be attributed to Reliance Jio’s launch in 2016.Īgarwal also cited the “revolution” in the Punjabi music industry, referring to the surge in the market for Punjabi pop, now widely regarded as India’s strongest non-film music segment. The telco has yet to reveal a MAUs figure for the merged service. So far, none of its competitors have challenged that status with a higher, albeit unverified, figure, although mobile operator Reliance Jio says that its JioSaavn product – the recently-combined JioMusic and Saavn services – is “south Asia’s largest streaming, artist and entertainment platform”. Most recently, in December 2018, Gaana said that it now had 80 million monthly active users (MAUs), which would make it the country’s top service “with a fair margin” according to CEO Prashan Agarwal.
#Tamil gana songs movie#
Download and listen to the top Tamil movie MP3 songs only on has been some debate over the title of India’s top music audio-streaming service, with multiple companies staking their claim. If you love listening to hit and latest Tamil songs, then you must see all the new Tamil songs released every week here. It is because of this combination that the top Tamil songs are widely heard worldwide. Tamil Paadal comprises energetic and charming music that can simply make you get up and dance to its beats. These new Tamil songs have made people hum along with their tunes for hours. The new Tamil movie songs are known for their characteristics like innovation, ideas, and charm. Some of the latest Tamil movie songs are Maanaadu, Jalabulajangu, Etharkkum Thunidhavan, Muthu’s Journey, Enna Solla Pogirai, Galatta Kalyaanam, Tappasu Neram, and the list goes on. Apart from these, other score composers in Kollywood are Yuvan Shankar Raja, D. Both of them have marvelously contributed to hit Tamil movie songs in the industry. The most famous and acclaimed composers of the Tamil Music Industry are A.R. It may astound you to know that Tamil movie songs are well known among all the industries for having talented composers. The Tamil film industry, also known as Kollywood, counts on Tamil movie songs as an essential part of their success. Most of the Tamil films create great hype because of the Tamil movie songs.
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Not to say much, but Tamil songs are widely famous for their cultural and artistic values. Some of the elements of traditional folk singing are used in films as well. These Tamil songs are not only hummed in the urban areas, but also in the rural areas. Also, a lot of poems from the Sangam Literature are based on Tamil music.
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The melodious Tamil music has emerged from the most amazing artistic skills which speak of the rich culture. Also known as Tamil Paadal, these have a special charm that reflects the ancient art and culture of the Tamil region. Tamil songs are an important part of Tamil culture. Thittam Irandu (Original Motion Picture Soundtrack)